Sela Convertible Car Seat

The goal of this product was to create a new high end convertible carseat (5-100lbs) with innovative features and updated brand visuals for the Maxi-Cosi high end product line. Lead the design contributing updated surfacing and visuals consistent with the Ambra, large soft and inviting belt paths, and a never before seen dual direction ISOFIX.

Year: 2023-2026

Timing: 3 years

Project Type: Object // Safety System

Role: Design Lead [Corporate in House]

Skills: Concept Sketching // Team Leadership // Technical Documentation // Surface CAD // Design for Manufacture // Visual Brand Language Development // UX Research // Supplier Communication // Prototyping // Problem Solving // Cross Functional Alignment

Acknowledgments:

MaxInf R&D Team [Supplier] Nathan Heisey, Jacob Bailey, Otis Zheng & Bruce Li [Key Engineering Partners] Carla Francesshi-Green, Shannon Fineout and Denice Kresker [CMF/ Softgoods] Grant Mason [Design Director/ Collaborator] Trevor LaRochelle [bouncing ideas + belt path]

Shoutout the whole ID team for giving me feedback, guidance along the way